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Young Money: What Smart Students Read Between Classes

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For advertising information contact:

Todd Romer, VP of Business Development
YOUNG MONEY Magazine
12200 West Colonial Drive, Suite 300-I
Winter Garden, FL 34787
tel/407-656-4346 • fax/407-656-1828
tromer@youngmoney.com

YOUNG MONEY is the leading national money and lifestyle magazine for college students and young adults ages 18 to 30. College students spent more than $198 billion last year on goods and services, according to the 2007 Alloy College Explorer Study, and we stand alone in actually reaching this market.

Our magazine is out there in their hands, providing practical, yet highly imaginative ideas for earning, managing money, smart buying and even investing. If your company is marketing to Generation Y and wants to reach the fast growing college-age market, then you should give us a call.

In 2008, YOUNG MONEY will be distributed in customized news racks on almost 200 campuses nationwide and via home subscriptions. Issues are placed in high traffic areas of each school. The customized racks increase the shelf life of the issues to ensure the maximum number of copies stay on campus until our readers pick them up. YOUNG MONEY will reach 800,000 highly sought-after young adult readers through a national print circulation of over 350,000 six times per year.

We regularly cover topics such as Careers, Entrepreneurship, Technology, Automotive, Investing, Travel and Entertainment. That's right now, but we know that what they want could change in a flash. We're listening, and ready to change right along with them.

Bigger. In 2007, nearly 2 million copies of YOUNG MONEY were distributed free of charge to young adults in major college campuses nationwide. More than 1.8 million readers also visited our website at youngmoney.com, including 20,000+ registered online members. No other money and lifestyle magazine can match such readership figures.

Better. Each issue delivers a higher page count and more photography than any other national money and lifestyle college magazine. The magazine boasts 36 full-color pages with a custom branded cover option for your business. Advertisers can target thousands of highly educated young adult readers who are interested in improving their finances and finding new products and services.

Bolder. YOUNG MONEY features exclusive interviews with popular personalities such as Danica Patrick, Lance Armstrong, Hilary Duff, Nick Cannon, “The Apprentice” winners Bill Rancic and Kendra Todd, billionaire Mark Cuban, Miss America and many more. The magazine also hosts a series of interactive live events on college campuses each year in order to get real feedback from students and promote our sponsoring partners.

Demographics & Psychographics:
Who reads YOUNG MONEY?

• YOUNG MONEY readers are college students and young adults who want to get ahead financially and professionally while also having fun in the process.
  
  
• Eighty-seven percent of YOUNG MONEY readers are between ages 18 - 25. About 54% of readers are current undergraduates while 33% earned a bachelor or graduate degree.
  
  
• Roughly 80% of respondents told us that they will definitely or probably use suggestions they read in YOUNG MONEY in the next six to 12 months.
  
  
• Forty-nine percent of YOUNG MONEY subscribers report that they have already done things which were suggested in the magazine, such as buying stock, starting savings, following career and smart-spending advice, etc.
  
  
• An average of 6% of readers already have patronized a YOUNG MONEY advertiser, 45% on average say they probably will in the future.
  
  
• For two-thirds (68%), employment is their main source of income. A substantially lower 21% get the majority of their income from their parents, and only 8% report their main income to come from school loans, grants and scholarships.
  
  
• Forty-six percent of readers are male, 54% female. More than half (54%) of readers are still living with their families.